Privacy Statement

This privacy statement covers web sites,,  and Because this Web site wants to demonstrate its commitment to our users' privacy, it has agreed to disclose its information practices and have its privacy practices reviewed for compliance.

1. What personally identifiable information D.L. Fitness Enterprises, Inc. collects.
2. What personally identifiable information third parties collect through the Website.
3. What organization collects the information.
4. How D.L. Fitness Enterprises, Inc. uses the information.
5. With whom D.L. Fitness Enterprises, Inc. may share user information.
6. What choices are available to users regarding collection, use and distribution of the information.
7. What types of security procedures are in place to protect the loss, misuse or alteration of information under D.L. Fitness Enterprises, Inc. control.
8. How users can correct any inaccuracies in the information.
9. If users have questions or concerns regarding this statement, they should first contact D.L. Fitness Enterprises, Inc., Attn.: Debi Laszewski by

The privacy policy covers only information that is collected through this Website, and does not cover information that may be collected through software downloaded from the site. By displaying the CD Ensure trust mark, has agreed to notify users of:

Information Collection and Use

Information Collection

D.L. Fitness Enterprises, Inc. is the sole owner of the information collected on  D.L. Fitness Enterprises, Inc. collects information from our users at several different points on our Web site.

Membership Registration

In order to use this Web site, a user must first complete the membership registration form. During the membership registration a user is required to give contact information such as name and email address and unique identifiers such as, username and password.  We use this information to contact the user about services on our site for which he has expressed interest and it is encouraged so we can provide a more personalized experience on our site.

Newsletter and Catalog Opt-in

We request information from the user on our newsletter and catalog opt-in form. A user must provide contact information such as name, email, and mailing address. This information is used for billing purposes and to fill customer's orders. If we have trouble processing an order, the information is used to contact the user.


We request information from the user on our order form.  A user must provide contact information such as name, email, and shipping and billing address and financial information such as checking account number, credit card number and expiration date. This information is used for billing purposes and to fill customer's orders. If we have trouble processing an order, the information is used to contact the user.

Information Use


We store information that we collect through cookies, log files, clear gifs, and/or third parties to create a profile of our users. A profile is stored information that we keep on individual users that details their viewing preferences. Consequently, collected information is tied to the user's personally identifiable information to provide offers and improve the content of the site for the user.  This profile is used to tailor a user's visit to our Website and to direct pertinent marketing promotions to them. We do not share your profile with other third parties.


A cookie is a piece of data stored on the user's computer tied to information about the user. Usage of a cookie is in no way linked to any personally identifiable information while on our site

By setting a cookie on our site, users would not have to log in a password more than once, thereby saving time while on our site. If users reject the cookie, they may still use our site. The only drawback to this is that the user will be limited in some areas of our site. See the 'Profile' section.

Third Party Advertising

There are no ads appearing on this Website that are delivered to users by THIRD PARTY AD SERVER.  

This privacy statement covers the use of cookies by, D. L. Fitness Enterprises and or Debi and Company only.

Log Files

Like most standard Website servers we use log files. This includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the site, track user's movement in the aggregate, and gather broad demographic information for aggregate use. IP addresses, etc. are not linked to personally identifiable information. We use a tracking utility called http-Analyze 2.4 For Gathering Statistics Of Website Movement that uses log files to analyze user movement.

In addition, we use clear gifs in our HTML-based emails to let us know which emails have been opened by the recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If users would like to opt-out of these emails, please see the Opt-out section.

Communications from the Site

Special Offers and Updates

We send all new members a welcoming email to verify password and username. Established members will occasionally receive information on products, services, special deals, and a newsletter.  Out of respect for the privacy of our users we present the option to not receive these types of communications.  
Please see the Choice and Opt-out sections.


If a user wishes to subscribe to our newsletter, we ask for contact information such as name and email address. Out of respect for our users privacy we provide a way to opt-out of these communications. Please see the Choice and Opt-out sections.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regards to issues relating to their account we reply via email or phone, in accordance with the user's wishes.


Legal Disclaimer

Though we make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order or legal process served on our Web site.

Aggregate Information (non-personally identifiable)

We do not share aggregated demographic information.

Third Party Advertisers

D.L. Fitness Enterprises, Inc. does not shares Website usage information about users with any third parties for the purpose of targeting our Internet banner advertisements on this site and other sites.

These are the instances in which we will share users' personal information:

We DO NOT Share Personal Information with Third Parties advertisers, marketing and database collections companies only third party fulfillment services.

Third Party Intermediaries

We use an outside shipping company to ship orders, and a credit card processing company to bill users for goods and services. These companies do not retain, share, store or use personally identifiable information for any secondary purposes.

Service Providers

We partner with other third parties, and PAYPAL to provide specific services of payment processing and automated membership issuance. When the user signs up for these particular services, we share names, or other contact and payment information that is necessary for the third party to provide these services. These third parties are not allowed to use personally identifiable information except for the purpose of providing these services. Please review the individual third party privacy policies for complete information.

Business Transitions

In the event D.L. Fitness Enterprises, Inc. goes through a business transition, such as a merger, being acquired by another company, or selling a portion of its assets, users' personal information will, in most instances, it will be part of the assets transferred.


Our users are given the opportunity to 'opt-out' of having their information used for purposes not directly related to our site at the point where we ask for information. For example, our order form has an 'opt-out' mechanism so users who buy a product from us, but don't want any marketing material, can keep their email address off of our lists.

Users who no longer wish to receive our newsletter and promotional communications may opt-out of receiving these communications by replying to unsubscribe in the subject line in the email or email us at We also offer an opt-out mechanism on the login to 'My Account' in the shopping cart and unsubscribe or the user may contact us at to opt-out.

Users of our site are always notified when their information is being collected by any outside parties. We do this so our users can make an informed choice as to whether or not they should proceed with services that require an outside party.


This Website contains links to other sites.  Please be aware that we, D.L. Fitness Enterprises, Inc., are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every Website that collects personally identifiable information. This privacy statement applies solely to information collected by this Website.

Surveys & Contests

From time-to-time our site requests information from users via surveys or contests. Participation in these surveys or contests is completely voluntary and the user therefore has a choice whether or not to disclose this information. The requested information typically includes contact information (such as name and shipping address), and demographic information (such as zip code). Contact information will be used shared with the contest or survey sponsors to notify the winners and award prizes. Anonymous or Known Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site. Users' personally identifiable information is not shared with third parties unless we give prior notice and choice. Though we may use an intermediary to conduct these surveys or contests, they may not use users' personally identifiable information for any secondary purposes.


If a user elects to use our referral service for informing a friend about our site, we ask them for the friend's name and email address. D.L. Fitness Enterprises, Inc. will automatically send the friend a one-time email inviting them to visit the site. D.L. Fitness Enterprises, Inc. does not store this information and is for the sole purpose of sending this one-time email.

Chat Rooms, Message Boards, and Public Forums

Please keep in mind that whenever you voluntarily disclose personal information online - for example on message boards, through e-mail, or in chat areas - that information can be collected and used by others. In short, by posting personal information online that is publicly accessible, you may receive unsolicited messages from other parties in return.


This Web site takes every precaution to protect our users' information. When users submit sensitive information via the Web site, their information is protected both online and off-line.

Security is taken to protect sensitive information, when our registration/order form asks users to enter sensitive information (such as credit card number and/or social security number), that information is encrypted and is protected with the best encryption software in the industry - SSL. While on a secure page, such as our order form, the lock icon on the bottom of Web browsers such as Netscape Navigator and Microsoft Internet Explorer becomes locked, as opposed to un-locked, or open, when users are just 'surfing'.

While we use SSL encryption to protect sensitive information online, we also do everything in our power to protect user-information off-line. All of our users' information, not just the sensitive information mentioned above, is restricted in our offices. If and when it becomes necessary only employees who need the information to perform a specific job (for example, our billing clerk or a customer service representative) are granted access to personally identifiable information. Our employees use password-protected screen-savers when they leave their desk. When they return, they must re-enter their password to re-gain access to user information. Furthermore, ALL employees are kept up-to-date on our security and privacy practices. Every year, as well as any time new policies are added; our employees are notified and/or reminded about the importance we place on privacy, and what they can do to ensure our users' information is protected. Finally, the servers that store personally identifiable information are in a secure environment, both behind a locked cage in a locked facility.
If users have any questions about the security at our Website, users can send an email to

Supplementation of Information

 In order for this Website to properly fulfill its obligation to users it is necessary for us to supplement the information we receive with information from 3rd party sources.

Purchasing History

In order for this Website to enhance its ability to tailor the site to a user's preference, we combine information about the purchasing habits of users, to create a personalized user profile. When a user makes a purchase we collect personal and demographic information.

Correcting/Updating/Deleting/Deactivating Personal Information

If a user's personally identifiable information changes (such as zip code, phone, email or postal address), or if a user no longer desires our service, we provide a way to correct, update or delete/deactivate users' personally identifiable information. This can usually be done at the member information page to access login to 'My Account' in the shopping cart or by emailing our Customer Support at Or, contact us by postal mail at the contact information listed below.

Notification of Changes

If we decide to change our privacy policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate so our users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

If, however, we are going to use users' personally identifiable information in a manner different from that stated at the time of collection we will notify users by posting a notice on our Web site for 30 days.

Contact Information

If users have any questions or suggestions regarding our privacy policy, please contact us at:


Website URL: and


Website Ownership:

D.L. Fitness Enterprises, Inc. is the parent company of Debi and Company. D.L. Fitness Enterprises Inc. owes an operates the only OFFICIAL website under the following domain names:,, The only OFFICIAL social sites are: Twitter account - ifbbprodebi; Facebook account - IFBBProDebiLaszewski; iGoogle account - DebiLaszewski.

Any other websites and or social site are not mandated by D. L. Fitness Enterprises, Inc. or Debi Laszewski and those who do promote and or sell items affiliated with D. L. Fitness Enterprises, Inc. or Debi Laszewski are violating copyrights, trademarks and service marks and may be prosetcute to the full extent of the law.

D.L. Fitness Enterprises, Inc., its subsidiaries, official websites and social pages have authorized the following partners with official content, promotional items and contest.